Tugas Komunikasi Pemasaran
Konsentrasi Desain Grafis 3A
Teknik Grafika dan Penerbitan
Politeknik Negeri Jakarta
2012
Komunikasi Pemasaran adalah kombinasi dari penjualan tata muka, periklanan, promosi
penjualan,
publisitas dan hubungan masyarakat yang membantu pencapaian tujuan perusahaan.[Stanton (1991; 194)]
Komunikasi Pemasaran adalah aktivitas yang berusaha menyebarkan informasi, mempengaruhi dan membujuk atau mengingatkan pasan sasaran atas perusahaan dan produknya agar bersedia menerima, membeli loyal pada produk yang ditawarkan perusahaan yang bersangkutan.
[Djasmin
Saladin (2001; 123)]
Komunikasi Pemasaran adalah kombinasi strategi yang paling baik dari unsur-unsur promosi tersebut, maka untuk dapat efektifnya promosi dilakukan oleh suatu perusahaan, perlu ditentukan terlebih
dahulu peralatan atau unsur promosi apa saja yang sebaiknya
digunakan dan bagaimana pengkombinasian unsur-unsur tersebut agar hasilnya dapat optimal. [Sofyan Assauri (1996:243)]
Komunikasi
Pemasaran adalah proses pertukaran informasi yang dilakukan secara
persuasif sehingga proses pemasaran dapat berjalan secara efektif dan efisien.
[William
G. Nickels - Marketing Communication and Promotion (1984)]
Komunikasi Pemasaran adalah hubungan sistematis antara sebuah bisnis dan
pasarnya, dimana pelaku pasar memasang beberapa ide-ide yang luas, desain-desain,
pesan-pesan, media, potonganpotongan, bentuk-bentuk dan warna-warna, keduanya untuk
mengkomunikasikan ide-ide dan untuk merangsang persepsi khusus tentang produk dan
layanan-layanan oleh individual masyarakat yang telah dikumpulkan atau disatukan kedalam
sebuah target pasar. (Paul
Smith , Chris Berry dan Alan Pulford)
Sumber:

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